President for Pen & Tec Consulting
Dr Elinor McCartney has over 30 years’ experience in product development and EU regulatory affairs for multiple categories, including food and feed additives, novel foods and nutrition and health claims. Elinor is a graduate of the Royal (Dick) School of Veterinary Studies, University of Edinburgh, where she also obtained a PhD in enteric diseases of piglets. She has an MBA (with distinction) and has tutored Finance and Marketing for the Open University Business School.
In 2000, Elinor set up Pen & Tec Consulting to help companies comply with EU regulations and legally sell their food and feed products in Europe. Elinor mainly provides strategic advice to clients on legal status and best regulatory options to accelerate time to market. Elinor is a frequent and popular speaker at international conferences on topics such as probiotics and nutritional support for human and animal health, and is also the author or co-author of over 25 manuscripts published in peer-reviewed scientific journals.